Welcome to selling on Amazon


It’s no secret: At Amazon, we obsess over customers. And our customers want a trusted destination where they can purchase a wide variety of goods—which is what makes sellers like you are so important. We’re always looking for ways to add value for our customers and be Earth’s most customer-centric company. As an Amazon seller, you take part in offering those customers better selections, better prices, and a top-notch customer experience.

The Amazon edge



When you start selling on Amazon, you become part of a retail destination that’s home to sellers of all kinds, from Fortune 500 organizations to artisan vendors who make handcrafted goods. They all sell here for a reason: to reach the hundreds of millions of customers who visit Amazon to shop.
  • More than half the units sold in our stores are from independent sellers.
  • Nearly 60% of our multichannel sellers named Amazon as their fastest-growing channel.
  • Over half of our multichannel sellers prefer Amazon for customer acquisition.

Before you start selling


With two selling plans (they’re called Individual and Professional, but you can think of them as standard and premium), Amazon offers you the flexibility to sell one item or sell thousands. Before you begin registration, decide which plan is a better fit for your business.

The Individual plan costs $0.99 per sale, while sellers using the Professional plan pay $39.99 per month, no matter how many items they sell. If you sell more than 40 items a month, the Professional option makes a lot of sense. Whichever plan you select, don’t worry about making the wrong choice—you can change plans at any time.





What you’ll need to get started

In order to complete your registration, make sure you have access to:
  • Bank account number and bank routing number
  • Chargeable credit card
  • Government-issued national ID
  • Tax information
  • Phone number
There are a few different types of selling fees you might pay, depending on your selling plan and the types of products you sell.

Subscription fees

These are the fees you pay for your selling plan, and they vary depending on which plan you select.
  • On the Professional selling plan, there’s a flat fee of $39.99 per month and no per-item fee.
  • On the Individual selling plan, there’s a $0.99 fee for each item sold.
Selling fees
These fees are charged per item sold, and they include referral fees (which are a percentage of the selling price and vary depending on the product’s category), and variable closing fees (which apply only to media categories).

Shipping fees
When you fulfill orders yourself, Amazon shipping rates apply. We charge these shipping rates based on the product category and shipping service selected by the buyer.

For products that Amazon fulfills for you (known as Fulfillment by Amazon, or FBA), there are fees for order fulfillment, storage, and optional services.

First Lecture